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“Doctor Insta was set up a year ago to bridge that gap — and hopefully reduce the self-medicating that Indians are notorious for, where we just head to the local chemist and ask him what he would recommend.”There are, of course, questions about the accuracy of online diagnoses too, and the issue of how much you ought to trust the verdict of a doctor you have never met.“We are very strict about quality checks,” says Jeyandran Venugopal, founder and CEO of EClinic247, which is two years old.